ONE-SHOT CASE STUDY
– The scientific equivalent of the four-leaf clover, from which it is
concluded all clover possesses four leaves and is sometimes green.
– A method of gathering data somewhat analogous in degree of objectivity
to taking notes while playing outside linebacker.
– The sugar pill of research, often used to discourage a mysterious Mr.
Hawthorne from making an untimely appearance.
In the South, pronounced place-bo.
– A measurement made too late.
– A measurement made too early.
QUASI - EXPERIMENTAL DESIGN
– Experimental design.
– The assignment of subjects to conditions in an experiment according to
some preconceived plan. Randomness
like chastity is more often claimed than maintained.
– Sometimes capable of giving the same results.
– Placing the dice in the cup for another throw.
– Lightening striking twice in the same place.
Replication is a particularly hazardous undertaking for the
fledging experimenter due to the undesirable consequences of failing to
reproduce the results of well-known colleague.
– A rejection slip based upon literature and theories in vogue during
the period the reviewer was studying for his or her Ph.D.
– A unique collection of subjects having virtually no chance of being
representative of the population from which it was drawn.
This shortcoming is trivial and is generally ignored.
– Mysterious, sometimes bizarre, manipulations performed upon the
collected data of an experiment in order to obscure the fact that the
results have no generalizable meaning for humanity.
Commonly, computers are used, lending an additional air of
unreality to the proceedings.
– Mankind’s equivalent of the white rat. A
victim of science.
TESTS OF SIGNIFICANCE
– A ritual performed by worshipers of a Diety known as the “God of
Significant Differences.” The
failure of this illustrious Personage to appear in the results of an
experiment, even after painstaking observance of the proper rites, has
been known to occasion attacks of acute temptation.
– Experimental techniques of unclear origin having something to do with
worn tiles. Observing
madam in her bath without bringing forth screams.
– There are many types of validity.
The distinctions among them are boring.
Suffice it to say validity issues may be summarized as being
chiefly remarkable for the unfair, unrealistic constraints which they
place upon the creativity and imagination of the researcher.
– A college sophomore who, of his or her own free will, is allowed to
choose between participating in an experiment or failing a course.
As reprinted from the Academy of Management
Review, 1979, 4, 93-94.